The Unconventional Guide to Become a White hat of Marketing
In this article, I am going to talk about how to Market your product and sell better. We will talk about the essentials of a marketing in a systematic way to reach your product to the targeted customer. This article will be useful for entrepreneurs, Marketers, Sales persons, Business owners, professionals, freelancers & mentors.
Do you want to reach your product to the mass Customers? Do you want to increase your Revenue?Do you want to know foundation of Marketing?“Then Read this complete Article”.
Before Diving into Marketing and Selling your product. one should have a strong knowledge of the following marketing essentials.
- The fundamentals of marketing
- Digital marketing vs. Traditional marketing.
- Communication skills
- Global Economics
- CATT Marketing Funnel
- Integrated Digital Marketing
- Personal Branding: MassTrust Blueprint
Let’s talk about the Fundamentals of Marketing First.
The Law of Marketing?
Marketing is conveying Right information at the Right time and it starts even before creating the product. The marketing works on logic and needs of the potential customer not on creativity.
“The Aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” — Peter Drucker
Never let Marketing become more important than the product. A great product sells itself.
Once you find your targeted customers for your product, Track down your Potential Competitor because your aim is not only to sell your product but also to capture a Position.The world only remembers first ranked or maximum second position brands in any marketplace
In order to consider sustainability of the brand, one should try to dominate and acquire position number one in the marketplace. The word of mouth is the biggest asset of marketing. Your purpose of marketing is not just about selling But also keeping an existing customers.
There are two types of Marketing as of 2020
- Traditional Marketing
- Digital marketing
Understanding the difference between Traditional marketing and Digital marketing.
The main difference between traditional and digital marketing is the medium through which you reach your Audience While traditional marketing uses traditional media like magazines and newspapers, digital marketing uses digital media, such as social media or websites.
Traditional marketing doesn’t allow direct interaction with customers, whereas digital marketing offers a higher level of engagement and interaction. Whether it is through social media comments or email messages, your target audience is instantly connected with you through various digital marketing channels
Examples of digital marketing include:
- Social Media Marketing (SMM)
- Search Engine Optimisation (SEO)
- Search Engine Marketing (SEM)
- Email Marketing.
- Marketing Automation.
- Digital Advertising.
- Content Marketing.
Traditional marketing is focused at selling the products produced while modern marketing focuses more on the customer satisfaction. It is about looking at the needs of the customer
Traditional marketing relies on offline strategies, including direct sales, direct mail (postcards, brochures, letters, fliers), trade-shows, print advertising (magazines, newspapers, coupon books, billboards), referral (also known as word-of-mouth marketing), radio, and television
The Role of communication in the Marketing
Good marketing is all about communication.Firstly Understand your customer needs well,Connect into people minds and thoughts through your writing and verbal conversation. Communicate with your customer to build trust and relationship even before you try to sell your product. A better relationship will
A better Communication enables marketers to define products benefits, respond to customer objections and persuade prospects to take the next step, resulting in more sales for the business. The marketing department has to ensure that the target audience receives the messages they put out as intended.
The CATT Marketing Funnel:
It is the step by step process of Selling and creating your wealth
Wealth = n⌃[CATT]
[n]-Niche: Your Niche is the Roadmap to create your wealth, You need to find out on which niche you are going to serve. Your success and wealth completely depend on the Niche you choose.
How to find a profitable niche?
Your Niche should be a combination of Talent, passion and market opportunity. It is the foundation of any business
If you are passionate about building your brand on particular Niche.Passion is not only enough, You should have talent & Experience in that particular Niche to handle in and out of the Business.Also, wide range of market opportunity to scale-up.
[C]-Content: When you select your niche, The very first thing to do is start creating content on it. It can be a blog/Posting ads/video clips/webinars . This will help your customers to understand your product better.
Content is the most important factor out of al, Content is the King.Best content will bring more number of leads to your CATT funnel.
[A]-Attention: Carry your leads attention to your content. This can be done by using SEO, Engaging on Social Media Apps , Paid aids & Referrals.
[T]- Trust: Once you start Receiving your customers attention , The next step is to build trust with them using trip wires, webinars, provide an opportunity to test your product.
[T]- Transaction :The ultimate step of the funnel is transaction. Convert your leads into customers with natural sales method.
Integrated Digital Marketing :
Effective Integrated marketing provides you more leverage for your business in terms of sales as well your presence.
Considering a simple Example, If A & B Doing a construction business. Both have their own websites and describing their services through social media.
On the other hand B is doing SEO and taking advantage of Integrated marketing through sending emails to customers, Running paid ads, Posting educational articles and videos.
Obviously the Company B has a better reach and ranks 1 in google search. This eventually leads to more sales.
Next comes, Personal Branding. As we discussed all the marketing principle and fundamental approach of marketing earlier in this article. Personal branding makes you stand few steps ahead in the Race.
so, let’s know What is Personal Branding? How it matters Most?
It is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, increase their circle of influence, and have a larger impact(Source: wikipedia)
It matters most because any company that will be measured based on the credibility of a person who runs and manage the business. Personal branding certainly provides mass trust though you land into multiple niche
Example : Elon musk, Founder ( Paypal ,tesla, Spacex, The boring company, Neural Networks, Solar Roofs)
What Is Mass Trust?
“The more you give the more you get”.
LEARN — Before you making any move learn the right knowledge from the right sources . Choose a mentor and deep dive into do’s and dont’s of it in detail.
WORK — Once you gain your skills start applying in real work and gain the experience. we need to have hands on experience to be proficient.
BLOG — Once you gain enough real work experience on your Niche, Publish blogs and start Building you personal brand. Incase this will give you more visibility and expands your horizon hence it increases the traffic on your blogs and websites.
CONSULT — You can start consulting as soon you build your trust and brand through your blogposts. This will create your own tribe on your niche.
MENTOR — Once you generate enough audience who will be willing to learn from you and Waiting to receive your guidance , Start Mentoring Service I believe in saying The more you Provide values the more you will get back.
STARTUP — When you are confident about your skills and your targeted customers. Launch your startup because once you attained a expertise in your niche, Now is the opportunity to Scale your business and expand your Service.
CONCLUSION
One can Achieve their Desired Results by following the right steps. You will get nothing when you dive into something you never have an experience. Following the right steps and learning the required skills one can be a mastery in their niche.
Always focus on long term commitment and consistency is the key to achieve greatest. Every single day is a new opportunity that will available for every individual. So the marketing is science of understanding your customers better and providing services and products according to the customer needs.
Disclaimer: This is my 2 article and part of Digital Deepak Internship program.
